Online Profiles – Managing your Identity
The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This poses a problem. You want only some parts of your life revealed. How is this possible?
Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. He was involved in legal cases in court. From the cases, information about his life was revealed. His images were not spared either. The main issue arises when it comes to using search engines to search the person. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.
From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he determine what aspects to appear and what not to appear? There is a way around this. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.